If you are new to the online business industry, then you must have heard about SEO which is short-version of Search Engine Optimization. The term itself is self explanatory as it means that you optimize your website according to the attributes and standards of search engines such as Google, Bing, Yahoo and etc. The purpose of an SEO campaign is to make sure that the website is ranking at the top of search engine results page (SERP) for the targeted key phrases and keywords. This process can be carried out during the designing of the website or it can be carried out after the website is already designed.
Search engines use tool that is called Spiders or Crawlers. This tool has one purpose only. They crawl into the website in order to create their search engine index. This index is how these search engines view, understand and analyze your website. Every search engine uses different methods and different techniques in building such indexes – based on their algorithms which are NOT available on public as it is their business secret. This is why your website may not have the same rank on different search engines. You might find that your website is ranked #2 on Google while ranking #10 on Bing. This does not mean that there is something wrong with your website, it is just that each search engine uses different algorithms. In order to have a high rank on all search engines, you will have to understand them and understand the techniques that they use. You have to know how do they view your website and what affects the ranking so you can optimize your website according to these techniques.
SEO is not a one time thing, it is an ongoing process. This is why you will have to plan your SEO campaign. You have to know that you will have to keep working on SEO in order to maintain the high rank. If you stop working and stop adding SEO content/backlinks to your website after you will have reached a high rank on a search engine, you may start losing that rank gradually due to your competitors or regular updates on search engines on their algorithms on ranking system.
There are two ways to get your website optimized. You can do SEO yourself, but it is really time consuming and you may need lots of experience to do so. On the other hand, you can hire the services of SEO experts like us who will do the hard work for you at affordable prices.
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