Without a doubt, Search Engine Optimization is an absolute must for websites. Search Engine Optimization means the optimization of your website and its content in order for the website to rank high in search engine results. Website owners have different views on how they view search engines. Some owners view these search engines as enemies and adversaries who they have to beat at any cost. On the other hand, some website owners view search engines as partners who help them in succeeding. Each website owner uses different ways according to how he views search engines. In this article, we are going to discuss these ways.
Search engine optimization service providers and webmasters who have the adversarial philosophy towards search engines view their SEO strategy as a game of chess. They view it as a high stakes game where the winner will take it all. This is why these providers spend a lot of efforts in trying to exploit the technical aspects of any unraveled new updates in order to benefit. They do their best in order to lead a search engine optimization strategy that uses methods that tricks the search engines in order for their website to appear on the top of the lists even if the website does not belong there. Although these methods might work, they are very volatile and they are not the most recommended methods.
The other way to look at search engines is as partners. SEO consultants and webmasters who look at search engines this way implement different strategies and methods. These providers do their best in order to understand the optimization methods and the attributes that will allow the websites to appear on the top of search engines. They follow the updates and the announcements of search engines so they can adjust their strategies. By far, these service providers always achieve better results than the other providers who view search engines as enemies.
There are many advantages to this partnership philosophy and strategy. This is due to the fact that service providers will spend their time to understand the SEO attributes instead of chasing the changes of technical attributes in order to exploit them. Also, the adversary philosophy only achieves short termed results and success because when the attributes change, they have to figure new ways to exploit it. On the other hand, the other service providers who view them as partners will be able to achieve long termed results.
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